- Tap into your inner teen
- Get a label if you want to be safe
- Make the music available
- Try not to get viral-shamed
TikTok (formerly Musical.ly) and other streaming platforms have become one of the best ways for artists to get their music heard. But if you’re not familiar with TikTok, or if you don’t know what TikTok even is, then it’s going to be hard to use it as a platform for promotion. TikTok is probably the leading social media platform for music marketing for artist’s music. Other social media platforms are great too, don’t get me wrong, but TikTok has the most active users and music can turn into a TikTok trend.
That’s why we’ve put together this guide: it’ll teach you how to get your music onto TikTok so that you can start sharing your tracks and videos with the world!
Tap your inner teen.
If there’s one thing that makes TikTok so popular with teens, it’s the freedom of expression. Whether you’re a comedian, musician or even an artist, there are no limits to what you can do on TikTok.
The key is to be yourself and express your creativity—by posting TikTok videos of your comedy sketches or singing covers of popular songs on TikTok all day long if that’s what makes you happy!
Get a label if you want to be safe.
You’re able to upload your music manually on TikTok, but. If you want to be successful on TikTok, you need a label. That’s just the way it is. It’s not like you’re going to have a career unless your music is associated with someone who has some clout in the industry. If you don’t have that kind of backing and still want to be on TikTok, then your best bet is to take advantage of the fact that no one will know or care about where your own music came from (and this includes me!). If I were in your shoes, I’d avoid having my songs mixed into other people’s songs because then people might realize where they came from and turn against them for being “fake.”
You can’t really get away with using other people’s original tracks unless your audience is really small—and even then there are risks involved as well!
Make the music available.
Make sure your music is available for download. If you’re not currently selling your music, you can make it available for purchase through a site like Bandcamp or Soundcloud and create a page with links to buy the CD or download codes. There are music distributors such as CD Baby and Ditto music to help but they don’t help you get on playlists.
sure your music is available on streaming services like Spotify. This will help people find you even if they don’t have the album on their computer! In order to promote your music even more, you can look at music submission platforms such as One Submit. One Submit is a platform that allows artists to submit music to Spotify Playlists, Blogs, Radio Stations, Record Labels, TikTok influencers and more.
Be sure that your online presence and music on TikTok allows people everywhere in the world to listen to your songs, especially those outside of North America who might not know about TikTok yet.
Try not to get viral-shamed.
Hashtags are very important. If you’re not using hashtags, you’re essentially shouting into the void. Using the right ones can get your music out there to a large number of people who might not otherwise come across it, but using the wrong ones will do nothing but frustrate you and make people ignore your content in favor of something more relevant (and probably better). One of the best things that can happen to your music on TikTok would be if it turns into a trend, like a dance challenge. You can start with your own videos and see where it goes from there.
Be clever when coming up with tags if you want to put some extra effort into finding an audience on TikTok. That said, don’t go overboard; it’s best to stick with simple hashtags over long-winded ones that don’t really make sense or add anything useful for active users and your followers or potential fans.
TikTok is an app that’s used by millions of people around the world. It’s a social media platform where users can create, share and discover videos. TikTok users make silly videos or serious content about their lives, but it also has a large music section. If your previously released music or new music gets on TikTok, it could go viral and reach millions of people—and it could even earn you money!
If you’ve made music and are looking to get it onto TikTok, these tips should help you out. You don’t need a label to do so, but it might come in handy if your video goes viral. You can also try signing up with a service like TikTok Musician for uploading music. Once your song is on the app, use that virality and social media presence to your advantage and make sure everyone knows about what you’re doing!